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प्रश्न
Distinguish between the product concept and production concept of marketing.
उत्तर
|
Basis of Difference |
Product Concept |
Production Concept |
|
1. Belief |
It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. |
It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
|
2. Focus of the business |
Focus was on improving the quality of the product, adding new features, etc. |
Focus was on enhancing the quantity of production and reducing the average cost of production. |
|
3. Methodology |
Emphasis on improving the features and quality of the product. |
Emphasis on improving the production efficiency of the business. |
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Explain the following function of marketing:
Standardisation
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Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
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Answer in one sentence.
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