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प्रश्न
Which of these best describes the objective of sales promotion?
विकल्प
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
उत्तर
To generate a short-term sales increase
Explanation:
The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
Which function of management helps in increasing sales?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Define sales promotion.
Give any two advantages of Direct Mail Advertising.
Sales promotion, advertising, personal selling and publicity are used for ______.
What is meant by 'premium offer'?
What stands for the acronym AIDCAM?
