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Question
Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The company decided to use 3D animation techniques which will be projected on buildings. They chose several high raise buildings all over major metropolitan cities and started their advertising campaign.
What form of media is the company using?
Options
Television
Point of sale
Ambient
Cinema
Solution
Ambient
Explanation:
Ambient marketing is a strategy for advertising goods or services that makes use of unique objects, settings, and their elements to your benefit. It entails engaging with the target audience and using creative advertising language, and it ought to move people emotionally.
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RELATED QUESTIONS
“Successful launch of a product depends upon various factors. Entrepreneurs have to keep in mind the various ways of reaching the customers and persuade them to buy their products.”
Comment on any two such methods used by an entrepreneur in attracting the customer to buy their product.
| 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They decided to foray into the field of other specialised products in oral hygiene. Initially they decided to promote their specialised products to a large audience in the same manner as how they have been promoting their toothpastes. Within a few months they realised that their promotion technique is not working. The marketing team analysed and came to the conclusion that the specialised products should be promoted to a specific target audience. This idea worked very well and the promotion was a success. Identify all the promotion strategies used by them? |
- Above the line
- Below the line
- Through the line
This promotional technique is deliberately planned and sustained effort to establish and maintain mutual understanding between an organisation and public. This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of the Industry Survey 2019’ report by the Public Relations Consultants Association of India (PRCAI). While media relations continue to be the largest service, non-media relations services now contribute 53 per cent of the industry’s revenue. Identify the technique
Assertion (A): Advertising is a paid form of communication.
Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.
