Commerce (English Medium)
Science (English Medium)
Arts (English Medium)
Academic Year: 2023-2024
Date: March 2024
Duration: 3h
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General Instructions :
- This question paper contains 34 questions.
- The question paper contains 4 sections - A, B, C, and D.
- Section A contains Multiple choice questions.
- Section B - 2 marks: Answers to these questions may be from 30-40 words.
- Section C - 3 marks: Answers to these questions may be from 50-75 words.
- Section D - 5 marks: Answers to these questions may be from120-150
- Internal choice is given in the paper, there is no overall choice.
Environmental analysis is required by every firm to determine the opportunities and threats in an organisation. What is required to process and analyse the so obtained data?
Quantitative analysis
Qualitative analysis
PESTEL analysis
Both Quantitative and Qualitative analysis
Chapter: [0.01] Entrepreneurial Opportunity
| 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They decided to foray into the field of other specialised products in oral hygiene. Initially they decided to promote their specialised products to a large audience in the same manner as how they have been promoting their toothpastes. Within a few months they realised that their promotion technique is not working. The marketing team analysed and came to the conclusion that the specialised products should be promoted to a specific target audience. This idea worked very well and the promotion was a success. Identify all the promotion strategies used by them? |
- Above the line
- Below the line
- Through the line
i only
ii only
i and ii
i, ii, iii
Chapter: [0.03] Enterprise Marketing
Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the financial health of the company during the last financial year, 2022-2023. He is making a presentation for the Annual Board Meet. To clearly explain the position he needs to work on:
- Financial Plan
- Economic order quantity
- Return on Investment
- Break Even Analysis
- Return on Equity
i and ii
ii and iii
iii and v
iv and v
Chapter: [0.05] Business Arithmetic
Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The company decided to use 3D animation techniques which will be projected on buildings. They chose several high raise buildings all over major metropolitan cities and started their advertising campaign.
What form of media is the company using?
Television
Point of sale
Ambient
Cinema
Chapter: [0.03] Enterprise Marketing
Identify the various factors which will help the entrepreneur as well as the potential investor from the organisational plan.
- Long-term effectiveness of the enterprise
- Profitability
- Specifying the types of skills needed and the roles that must be filled by the members
- The attitudes, behaviours, dress, communication styles etc., thus chalking out informal organisation
i and ii only
i, iii and iv only
i, ii, iii and iv
i, ii, iii
Chapter: [0.02] Enterprise Planning
This promotional technique is deliberately planned and sustained effort to establish and maintain mutual understanding between an organisation and public. This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of the Industry Survey 2019’ report by the Public Relations Consultants Association of India (PRCAI). While media relations continue to be the largest service, non-media relations services now contribute 53 per cent of the industry’s revenue. Identify the technique
Advertising
Sales Promotion
Personal Selling
Public Relations
Chapter: [0.03] Enterprise Marketing
What will be the Net Working Capital of Sukhom Ltd. from the given data?
| Cash | Rs. 2,00,000 |
| Account Receivables | Rs. 1,50,000 |
| Account Payables | Rs. 65,000 |
| Inventory | Rs. 3,00,000 |
| Short term borrowings | Rs. 1,00,000 |
| Outstanding Salaries | Rs. 50,000 |
Rs. 6, 50,000
Rs. 2,15,000
Rs. 8,65,000
Rs. 4,35,000
Chapter: [0.05] Business Arithmetic
Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. The marketing department is brainstorming on the branding of the new range where the customers can identify the new range easily and at the same time it creates awareness about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the company and it would be used for all the products under this range. Which type of branding is adopted by Ratnanjali Ayurveda?
Individual branding
Corporate branding
Umbrella branding
Alpha numeric branding
Chapter: [0.03] Enterprise Marketing
Identify the place where transaction happens in shares or debentures subsequent to its primary offering.
Primary market
Secondary market
Capital market
Securities and Exchange Board of India
Chapter: [0.06] Resource Mobilization
Assertion (A): The basic test of a successful entrepreneur is the identification of business opportunity in the environment.
Reason (R): In order to be successful an entrepreneur needs to initiate steps to produce and sell goods and services to make the best use of that opportunity.
Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A)
Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A)
Assertion (A) is true but Reason (R) is false
Assertion (A) is false but Reason (R) is true
Chapter: [0.01] Entrepreneurial Opportunity
Which among the following is NOT a method of raising the required capital in the primary market?
Xma Ltd. raised additional finance from existing shareholders by offering securities to them in proportion to the shares they are holding.
Prabhat Luminous Ltd. raised funds by selling its shares mainly to the General Insurance Corporation of India and Army Group Insurance.
To increase the efficiency of the employees and reduce labour turnover, the management of CVK Ltd. made employees the shareholders and enabled them to share the profits of the company.
Sujata AI Ltd. raised funds from Mr. Bansal, an affluent individual in exchange for ownership equity.
Chapter: [0.06] Resource Mobilization
Assertion (A): Advertising is a paid form of communication.
Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.
Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is true but Reason (R) is false.
Assertion (A) is false but Reason (R) is true.
Chapter: [0.03] Enterprise Marketing
Assertion (A): The Angel Investors were given the acronym FFF – i.e. FRIENDS, FAMILY, AND FOOLS.
Reason (R): Angel investors are high net-worth individuals who have the knowledge, expertise, and funds that help start-ups without due diligence.
Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is true but Reason (R) is false.
Assertion (A) is false but Reason (R) is true.
Chapter: [0.06] Resource Mobilization
| The United Nations has declared 2023 as the International Year of Millets. Many start up firms were influenced with this news and have started to create their own version using millets. One such company was 'Young You'; they created a new variety of product using millets which was targetted at the young generation. |
Which of the following stage of enterprise process has the company followed in the above case?
Opportunity spotting by analysing the needs and problems that exist in the environment.
Evaluating the ideas received from different sources to find a creative solution.
Identifying a product or service through innovation.
Setting up a project and nurturing it to success.
Chapter: [0.01] Entrepreneurial Opportunity
| Farheen, also known online as Fairu, has become a well-known figure on social media. This social media phenom has a staggering 28M Instagram followers, and they support her wholeheartedly. Millions of social media users enjoy her videos and photographs because she understands how to connect with the viewers. Fairu frequently uploads photos and videos to her Instagram account to keep her followers entertained. The fact that this social media celebrity will soon appear in India’s most popular reality show marks a significant turning point in her career. |
Raja an entrepreneur, has been following Farheen to spot the latest trend. Which of the following trend is it?
Read Trend
Talk trend
Watch trend
Think trend
Chapter: [0.01] Entrepreneurial Opportunity
| As a chemistry enthusiast, Athavan was always very innovative and wanted to try out new things. He had an idea of making a new stain remover which will help in removing stains very fast from clothes. He did a market research to find out the various stain removers available in the market to foresee the future of the product in the market. |
Which of the following step of creative process is he following?
Idea germination
Preparation
Incubation
Illumination
Chapter: [0.01] Entrepreneurial Opportunity
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The finance minister of India announced in the 2023 budget that the Government has allocated Rs.16,459 crore to the IT ministry, 40% higher than last year to improve various facilities.
Which of the following PESTEL factor does the above news article indicate?
Political
Economic
Legal
Ecological
Chapter: [0.01] Entrepreneurial Opportunity
| Carpet weaving has been a major industry in Kashmir. Bareen wanted that this cottage industry to be known worldwide and that it gets its due importance. She along with her friends and help from the government decided to market and sell the same. She organised the required raw material and human resource for carpet weaving. |
Identify the element of innovation process that Bareen is performing
Analytical planning
Organising resources
Implementation
Implementation
Chapter: [0.01] Entrepreneurial Opportunity
State any two objectives of problem identification.
Chapter: [0.01] Entrepreneurial Opportunity
Enlist any two ways in which creative ideas can be generated.
Chapter: [0.01] Entrepreneurial Opportunity
Jai Prakash Ltd., was running into losses for the past few years. The company appointed a consultant to look into the reasons for the loss. The consultant after analysing everything framed a sales strategy which helped the sales force spend time targeting the correct customer at the right time. This helped the company to revive their profits within a few months. Explain the types involved in this strategy.
Chapter: [0.03] Enterprise Marketing
| Pooja after finishing her catering course wanted to start her pastry shop in her home town - Jaipur. She knew that there were a lot of national and international tourists who visit the place whom she considered as her target customers. She also planned to have a centralised kitchen to make the pastries and then use vans to transport to various shops all around Jaipur. For the same, she also decided to rent a warehouse near to her centralised kitchen. |
From the above case study, identify and explain the factors which Pooja has paid attention whilst doing market assessment.
Chapter: [0.01] Entrepreneurial Opportunity
How is franchising a better option for external expansion in case of start-ups?
Chapter: [0.04] Enterprise Growth Strategies
How is the channel of distribution influenced by the type of buyer?
Chapter: [0.03] Enterprise Marketing
An entrepreneur perceives opportunities, synthesizes the available information and analysis emerging patterns so that it can be shared and supported by all customers, partners, employees and suppliers. Comment on any two factors involved.
Chapter: [0.01] Entrepreneurial Opportunity
Given below is the data from the cost sheet of ‘Shiv Dhaba’. Calculate the unit price per customer from the information provided.
| Week | Number of people taking meals |
Average amount billed (in Rs.) |
| Week 1 | 120 | 150 |
| Week 2 | 60 | 205 |
| Week 3 | 70 | 146 |
| Week 4 | 80 | 221 |
| Week 5 | 90 | 240 |
Chapter: [0.05] Business Arithmetic
The quantity of jeans sold by a shop is 1,200 per month @ ₹ 1,100/-. The cost of placing an order and receiving goods is ₹ 1,500/- per order. The inventory holding cost is ₹ 30/- per annum. What is the economic order quantity for the shopkeeper?
Chapter: [0.05] Business Arithmetic
This concept is an identifying symbol for any product or business. It can be any distinctive design, mark, sign which stands associated with the enterprise. Enlist any three purpose of this concept.
Chapter: [0.03] Enterprise Marketing
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What are the three most likely situations which arise before any firm while preparing the production plan?
Chapter: [0.02] Enterprise Planning
Enlist any three points of importance in framing the business plan.
Chapter: [0.02] Enterprise Planning
| Mittal Industries is into manufacturing of television sets. The company decided to introduce a new range of smart television sets which can use any mobile phone as remote control. The finance department along with the R&D department brainstormed to arrive at an optimal price for the television sets. They decided that the price be fixed based on a manufacturing estimate. |
Enlist the advantages of fixing price in this manner.
Chapter: [0.03] Enterprise Marketing
The production plan aims at "plan your work", whereas operations plan ensures "work your plan". In the light of the given statement, examine the relevance of a operational plan for an entrepreneur.
Chapter: [0.02] Enterprise Planning
‘Finance is the elixir for any business’. Justify the given statement.
Chapter: [0.01] Entrepreneurial Opportunity
In its vital role as a financial intermediary, capital markets satisfies the tastes of the savers and the need of the investors. Evaluate the given statement.
Chapter: [0.06] Resource Mobilization
What is the most essential component of mergers? Distinguish between the two forms of this component. How does this factor play a key role in deciding whether any organization should go for a merger?
Chapter: [0.04] Enterprise Growth Strategies
Differentiate between ‘merger’ and ‘acquisition’ as forms of external expansion
Chapter: [0.04] Enterprise Growth Strategies
Explain the ways in which one business can acquire another.
Chapter: [0.04] Enterprise Growth Strategies
The role of a venture capitalist in an organization is dependent on the stage at which an organization is being funded by the venture capitalist. Evaluate.
Chapter: [0.06] Resource Mobilization
Explain in detail Idea Fields.
Chapter: [0.01] Entrepreneurial Opportunity
Explain the first five steps involved in idea and opportunity assessment.
Chapter: [0.01] Entrepreneurial Opportunity
Fast Rite Ltd. manufactures a variety of stationery but its most popular product is its pen. Three varieties of pens to suit the need of its users.
The details of the pens are given in the table below.
| Variety | Classic Gel Pen | Executive Ball Pen | Four-in-one Ball Pen |
| Selling Price per unit (in rupees) |
15 | 21 | 36 |
| Variable cost per unit (in Rupees) 9 |
9 | 14 | 19 |
| Sales Mix | 20% | 20% | 60% |
The total fixed cost is Rs. 2,56,000.
Calculate the following from the information given above.
- Total weighted average contribution margin
- Breakeven Quantity for each variety
- Break even (in Rupees) for Four-in-one Ball Pen
Chapter: [0.05] Business Arithmetic
| Karthik is in the business of manufacturing laptop components since 2010. They have been supplying their parts to all major manufacturers. His son Harsh took over the factory in 2022. He had done his Masters in Business Administration and wanted to expand the operations of the company. He planned to start manufacturing laptops to be sold in the Indian market. He discussed the idea with his financial team. They estimated the cost of the project to be around Rs. 65 crores. They decided to take the required funds from potential investors. The financial team of the company decided to make a plan which will explain to the potential investor the ways and means of how the entrepreneur plans to meet all financial obligations. |
Explain any five components of this plan.
Chapter: [0.02] Enterprise Planning
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