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Question
Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. The marketing department is brainstorming on the branding of the new range where the customers can identify the new range easily and at the same time it creates awareness about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the company and it would be used for all the products under this range. Which type of branding is adopted by Ratnanjali Ayurveda?
Options
Individual branding
Corporate branding
Umbrella branding
Alpha numeric branding
Solution
Umbrella branding
Explanation:
A marketing strategy known as umbrella branding involves the sale of two or more unrelated but related products under the same brand name. The businesses with strong brand equity employ this strategy. According to the described scenario, the business sells its goods under a single brand name. As a result, umbrella branding is being used.
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