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Question
This concept is an identifying symbol for any product or business. It can be any distinctive design, mark, sign which stands associated with the enterprise. Enlist any three purpose of this concept.
Solution
Purpose of logo:
- Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors company's brand.
- Corporate Logo are intended to be the "Identity" of an enterprise because of displaying graphically enterprise's uniqueness.
- Through a set color combination, fonts, images, impression and/or pattern, logos provide essential information about a company that allows customers to relate with the enterprise's core brand.
- Enterprises normally resort to logos' as a short path for advertising and other marketing materials.
- Logos act as the key visual component of an enterprise's overall brand identify.
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