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Question
What are the qualities of a good brand name?
Solution
A good brand name should have following qualities:
- Short, simple and easy to pronounce.
- Noticeable, easy to recognize and remember.
- Pleasing, impressive when uttered.
- Neither obscene, negative, offensive or vulgar.
- Adaptable to packaging, labelling requirements, to different advertising media and languages.
- Linked to product and eye catching.
- Contemporary, capable of being registered and protected legally.
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