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Question
Differentiate between trade mark and brand mark?
Solution
- Brand name is “that part of a brand which can be spoken like Asian Paints, Pepsi, Uncle Chips, etc.” Brand names are signals that carry meaning in the minds of consumers., E.g.“Wal-Mart”.
Trademark refers to words, names, symbols and product design features that are used to distinguish the products or services of one manufacturer or seller from another. - Brand helps in identification of the product of a company, while trademark helps in preventing others from copying.
- If a brand has not been registered, anyone can copy it, and there is no provision of any penalty, while in case of trademark violation, there is legal action available.
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