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Question
Explain the different types of sales strategies?
Short Note
Solution
Following are the two types of sales strategies:
- Direct:In this strategy sales people talk about each feature of the competition’s product and compare it to theirs. It is also referred to as “negative selling”.
- Indirect: Indirect sales uses demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name. It is also referred as “positive selling”.
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Various Marketing Strategies Used in a Firm
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