Question

Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using?

Answer 1

I can go for following promotional strategies:
Contests: It is commonly used promotional strategy. Many contests don’t even require a purchase. This will be done as people like to win prizes.
Mail Order Marketing: Customers who come into our business are not to be overlooked, such customers have already decided to purchase the product. These are customers who are already familiar with the product and represent the target audience.
Product Giveaways: Product giveaways and allowing potential customers to sample produce. This method will be used to introduce new food and household products.
Point-of-Sale Promotion: Point-of- sale is a way to promote new products or products a store needs to move. These items are placed near the checkout in the store and are often purchased by consumers on impulse as they wait to be checked out.
Branded Promotional Gifts: Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. These are gifts we can give to customers that they may use, which keeps our business in plain sight rather than in the trash.
After-Sale Customer Surveys: Contacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first while leaving the door open for a promotional opportunity.