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What Are Public Relations? - Entrepreneurship

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Question

What are Public Relations?

Short Note

Solution

Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an enterprise and their public. It is related to building good relations with the stakeholders of the business by having favourable publicity, building a goodwill and encouraging favourable informative system about the product and the enterprise.

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Various Marketing Strategies Used in a Firm
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Chapter 3: Enterprise Marketing - Short Answers (exceed 75 words) [Page 139]

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CBSE Entrepreneurship Class 12
Chapter 3 Enterprise Marketing
Short Answers (exceed 75 words) | Q 7 | Page 139
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