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Question
What is the purpose of logo?
Solution
- Anchor: A logo anchors company’s brand.
- Identification: Corporate logo are intended to be the “Identity” of an enterprise because of displaying graphically enterprise’s uniqueness.
- Information: Using colour combination, fonts, images, impression or pattern, logos provide essential information about a company which allows customers to relate with the enterprise’s core brand.
- Visual effect: Logos act as the key visual component of an enterprise’s overall brand identity.
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