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Assertion (A): Advertising is a paid form of communication. - Entrepreneurship

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Question

Assertion (A): Advertising is a paid form of communication.

Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.

Options

  • Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).

  • Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A).

  • Assertion (A) is true but Reason (R) is false.

  • Assertion (A) is false but Reason (R) is true.

MCQ

Solution

Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A).

Explanation:

A product or service's customers can be reached through advertising. Advertising is a form of sponsored communication in which messages are sent with the intention of informing or influencing the recipients. The primary goal of advertising is to instill a favourable perception of a good or service in the minds of the general public in order to encourage them to buy it.

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Promotion Strategy
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2023-2024 (March) Board Sample Paper

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