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Question
Answer in brief:
State my four essentials of goods business letter.
Solution
Essentials of good business letter are:
(1) Clarity: The term ‘clarity’ means clearness of expression. Clarity is the soul of a business letter. To avoid any misunderstanding, confusion, or ambiguity, business letters should be written with clarity of thought and language. For this purpose, the sentences should be short, correct clear and words should be simple and familiar Also the arrangement of sentences and paragraphs should be logical.
(2) Conciseness: The term ‘concise’ means brief and to the point. A good business letter must be brief and to the point. It should avoid any unnecessary or irrelevant details, round about sentences redundant words. Etc. Brief letter Saves the time of the reader and becomes more emotive.
(3) Completeness: A business letter should be complete in every sense besides giving full information to the addressee a letter must answer all the points raised by him. This enables him to wake suitable action. A letter without date or signature is considered incomplete. An incomplete letter creates confusion fails to achieve desired results and delays action.
(4) Courtesy: Courtesy refers to politeness and good manners. The language of a business letter must be polite, convincing, and unoffending. Harsh, rude words, insulting tone, or remarks must be avoided. The use of words likes to please, very kind of you much obliged, thankful to you, etc. creates a good impression on the reader. The letter may be firm but the tone must be courteous. A courteous letter builds up the goodwill and image of the organisation.
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