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Distinguish between Coupons and Premiums. - Commercial Studies

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Question

Distinguish between Coupons and Premiums.

Distinguish Between

Solution

Basis of Distinction Coupons Premiums
1. Meaning Certificates offer a specific discount or gift. Offer a free or low-cost article with the purchase of a specific product.
2. Example Bata discount vouchers. A free spoon with a jar of Horlicks.
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Techniques of Sales Promotion
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Chapter 3: Advertising and Sales Promotion - EXERCISES [Page 42]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
EXERCISES | Q 3. | Page 42
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