Question

What qualities are required to be a good salesman? (Explain any five)

Answer 1

A good salesman should possess the following qualities:

1. Good Physique: A good salesman must have sound health, a good appearance, a cheerful disposition and an impressive voice. He should be physically and mentally fit for hard work. He requires a neat and clean appearance. He should be properly dressed.
2. Cheerful: Pleasing manners and a smiling face are necessary for a successful salesman. He should be sociable, friendly and cooperative. He should be polite and courteous.
3. Sincere: A good salesman is always loyal and committed to his work. He is dependable and courageous. He requires a cool temperament and enthusiasm.
4. Sensitive: A successful salesman should be sensitive to the needs and expectations of customers. He is a good listener and has patience.
5. Knowledgeable: A good salesman should have adequate and up-to-date knowledge about his firm, product market, competitors and customers. He can face and convince buyers only with knowledge.
6. Sound Memory: Keen observation, alert mind, sharp memory and ability to judge people are necessary for a successful salesman. Self-confidence, far-sightedness, persuasive skill and initiative are equally important.