(English Medium)
Academic Year: 2022-2023
Date & Time: 23rd March 2023, 11:00 am
Duration: 2h
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- Answers to this Paper must be written on the paper provided separately.
- You will not be allowed to write during the first 15 minutes.
- This time is to be spent reading the question paper.
- The time given at the head of this Paper is the time allowed for writing the answers.
- Attempt all questions from Section A and any four questions from Section B.
- The intended marks for questions or parts of questions are given in brackets [ ].
Mixing of jaggery (gur) in honey is an example of ______.
Pollution
Food Adulteration
Degeneration
Decomposition
Chapter:
Which market provides long-term finance to business enterprises?
Capital market
Commodity market
Primary market
Money market
Chapter: [0.011000000000000001] Markets and Marketing
______ training is also called as 'process of socializing'.
Induction
Refresher
Safety
Job
Chapter: [0.031] Importance of Human Resource
One of the methods of Direct Selling is ______.
Catalogue Selling
Parity Selling
Penetrating Selling
Cost plus Selling
Chapter: [0.011000000000000001] Markets and Marketing
______ is defined as 'science of morality'.
Sympathy
Ethics
Empathy
Dialogue
Chapter: [0.040999999999999995] Public Relations
Off-the-job training method is ______.
Role play
Job rotation
Mentoring
Under study
Chapter: [0.032] Recruitment, Selection and Training
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
Concept advertisement
Institutional advertisement
Product advertisement
Reminder advertisement
Chapter: [0.013000000000000001] Advertising and Brand Promotion
According to the ______ Principle of accounting, transactions are recorded on the assumption that the business will exist for an indefinite period of time.
Business Entity Concept
Dual Aspect
Going Concern Concept
Money Measurement Concept
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
______ refers to locating identified buyers to sell the product.
Presentation
Preparation
Prospecting
Persuading
Chapter: [0.013999999999999999] Sales and the Selling Process
______ depicts the Capital fund of the organization.
Profit and Loss Account
Trading Account
Balance Sheet
Nominal Account
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
Rent of an office premises is an example of ______.
Semi-variable Cost
Semi-fixed Cost
Fixed Cost
Variable Cost
Chapter: [0.024] Fundamental Concept of Cost
______ fosters greater understanding and improves relationship with the client.
Dialogue
Persuasion
Human Relations
Empathy
Chapter: [0.040999999999999995] Public Relations
______ are also known as 'casual callers'.
Gate Hiring
Advertisement
Placement Agencies
Unsolicited Applicants
Chapter: [0.032] Recruitment, Selection and Training
Central bank is the sole ______ of the country's foreign currency reserve.
Dealer
Consumer
Custodian
User
Chapter: [0.023] Banking and Bank Transactions
Standardised products are ______ in nature.
Heterogeneous
Spontaneous
Homogeneous
Extraneous
Chapter: [0.011000000000000001] Markets and Marketing
Which of the following is set up by the Government to recruit semi-skilled and unskilled personnel?
Placement agencies
Educational institutions
Employment exchanges
Advertising agencies
Chapter: [0.032] Recruitment, Selection and Training
It begins after the goods are produced ______.
Marketing
Research and Development
Selling
Procurement of Raw Material
Chapter: [0.013999999999999999] Sales and the Selling Process
______ is not a legal tender and the creditor may refuse to accept it.
Bank Draft
Cheque
Overdraft
Cash
Chapter: [0.023] Banking and Bank Transactions
In the introduction stage of a product life cycle ______ is absent.
Production
Competition
Sales
Distribution
Chapter:
Advertisements
Which of the following is not a method of Brand Promotion?
Publicity
Advertisements
Public Relations
Quality control
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Distinguish between Advertising and Publicity.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Distinguish between.
Cheque book and Passbook
Chapter: [0.023] Banking and Bank Transactions
Justify the following sentence for or against and give a reason:
Training reduces employee turnover.
Chapter: [0.032] Recruitment, Selection and Training
Justify the following sentence for or against and give a reason:
Good public relations do not help in building goodwill and a positive image.
Chapter: [0.040999999999999995] Public Relations
Justify the following sentence for or against and give a reason:
A bank cannot refuse payment of a cheque.
Chapter: [0.023] Banking and Bank Transactions
State any two threats of global warming.
Chapter: [0.042] Issues of the Environment
Give any two uses of Income and Expenditure Account.
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
Describe any two elements of the marketing mix.
Chapter: [0.012] Marketing Mix - 4 P’S
Define the term Recruitment.
Chapter: [0.032] Recruitment, Selection and Training
List any two features of a Service.
Chapter: [0.011000000000000001] Markets and Marketing
Write any five advantages of Advertising to Consumers.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Write a short note on direct labour cost.
Chapter: [0.024] Fundamental Concept of Cost
Write short note on indirect labour cost.
Chapter: [0.024] Fundamental Concept of Cost
Discuss the merits of Internal Sources of recruitment.
Chapter: [0.032] Recruitment, Selection and Training
Advertisements
Explain any two stages of marketing.
Chapter: [0.011000000000000001] Markets and Marketing
What are the features of a Balance Sheet?
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
Explain the Compensation Function of Human Resources Department.
Chapter: [0.031] Importance of Human Resource
Mention the elements of Public Relations.
Chapter: [0.040999999999999995] Public Relations
Briefly explain any two of the elements of Public Relations.
Chapter: [0.040999999999999995] Public Relations
What are the effects of pollution on the environment? (Any two)
Chapter: [0.042] Issues of the Environment
With reference to the secondary functions of a Commercial Bank, explain the general utility function.
Chapter: [0.023] Banking and Bank Transactions
Write a short note on 'Position of buyers and seller market'.
Chapter: [0.011000000000000001] Markets and Marketing
What qualities are required to be a good salesman? (Explain any five)
Chapter: [0.013999999999999999] Sales and the Selling Process
What does GAAP stand for in Accounting?
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Explain the Business Entity Concept.
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Explain the Money Measurement Concept.
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Distinguish between the Central Bank and the Commercial Bank.
Chapter: [0.023] Banking and Bank Transactions
With reference to the role of Human Resource Management, discuss the Significance of an enterprise.
Chapter: [0.031] Importance of Human Resource
Write a short note on Chipko Andolan.
Chapter: [0.042] Issues of the Environment
|
CASE STUDY The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements. Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targetiµg children. Guidelines say that advertisements targeting children shall not J~ature any personalities from the field of sports, music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased·by children. (Courtesy: PIB, Delhi) |
With reference to the case study answer the following questions:
- Discuss the advantages of the following media: [5]
- Television
- Newspaper
- Explain the various consumer rights as mentioned in the Consumer Protection. [5]
- What are the advantages of branding? [5]
Chapter:
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CISCE previous year question papers ICSE Class 10 Commercial Applications with solutions 2022 - 2023
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