(English Medium)
Academic Year: 2024-2025
Date: अप्रैल 2025
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- This time is to be spent in reading the question paper.
- The time given at the head of this Paper is the time allowed for writing the answers.
- Attempt all questions from Section A and any four questions from Section B.
- The intended marks for questions or parts of questions are given in brackets [ ].
Which stage of Product Life Cycle has a greater emphasis on customer service?
Introduction stage
Maturity stage
Growth stage
Decline stage
Chapter: [0.012] Marketing Mix - 4 P’S
Which of the following can be best identified as a demerit to Internal source of recruitment?
It has limited choice of candidates.
It is easy to evaluate the employees since they are from the same organisation.
It is very economical.
The organisation does not have to provide training to the employees.
Chapter: [0.032] Recruitment, Selection and Training
Force and persuasion have accelerated the rise of Public Relations.
True
False
Chapter: [0.040999999999999995] Public Relations
A firm has to pay a fixed rent of ₹ 500 for the postpaid mobile bill and further pay extra charges for the calls made in a month. Identify the type of cost mentioned here.
Fixed cost
Variable cost
Semi-Fixed cost
Unit cost
Chapter: [0.024] Fundamental Concept of Cost
With reference to 'On-the-job training', which statement is/are correct?
- It is also known as ‘learning by doing’.
- It focuses on learning only.
- It is step-by-step learning and the worker contributes towards production in the course of learning.
- It imparts theoretical knowledge about the job.
Only 1 is correct.
1 & 3 are correct.
2 & 4 are correct.
3 & 4 are correct.
Chapter: [0.032] Recruitment, Selection and Training
Services can rarely be standardized or made uniform. Which feature of service does it indicate?
Intangibility
Variability
Inseparability
Perishability
Chapter: [0.011000000000000001] Markets and Marketing
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Art
Flexible
Mutual benefit
Rigid
Chapter: [0.013999999999999999] Sales and the Selling Process
Which pricing strategy involves charging according to their competitors?
Penetrating pricing
Cost Plus pricing
Skimming pricing
Parity pricing
Chapter: [0.012] Marketing Mix - 4 P’S
______ is commercially significant news which has no sponsor and is a credible method of promotion.
Advertising
Sales promotion
Publicity
Personal selling
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Which account holder gets Overdraft facility?
Saving Bank account
Current account
Recurring deposit
Fixed deposit account
Chapter: [0.023] Banking and Bank Transactions
______ account is prepared to ascertain surplus or deficit at the end of an accounting year.
Income and Expenditure
Balance sheet
Profit and Loss
Receipts and Payment
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
The retirement of manager of the company cannot be recorded in the book of accounts, because it is not possible to estimate the financial effect of retirement. Which accounting principle would be applicable for the above statement?
The Going Concern Concept
The Business Entity Concept
Money Measurement Concept
The Dual Aspect Concept
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Public Banks are the banks which are ______.
owned and controlled by the Government.
owned and controlled by private businessmen.
owned and controlled by foreign banks.
owned by central bank.
Chapter: [0.023] Banking and Bank Transactions
Which function of Human Resource Management specifies that improvement in personality and interest is required to get maximum satisfaction from their work?
Action-Oriented function
Pervasive function
Development-Oriented function
Comprehensive function
Chapter: [0.031] Importance of Human Resource
Assertion(A): Environmental education makes individuals aware of environmental issues and promotes environmental sustainability.
Reasoning(R): It is very essential to think and act creatively to become capable to approach environmental issues in a proactive manner.
A is true but R is false.
A is false but R is true.
Both A and R are true, and R explains A.
Both A and R are true, but R does not explain A.
Chapter: [0.042] Issues of the Environment
Selection means assigning suitable jobs to the selected candidates in the organisation and choosing the most appropriate candidates.
True
False
Chapter: [0.032] Recruitment, Selection and Training
Ms. Emma, a working woman wants to purchase a laptop online. She came across an attractive offer on a popular e-commerce website. The website claimed to offer the latest model at a significantly discounted price with free shipping. Excited about the deal, Emma placed her order immediately. Emma received a damaged laptop. She tried contacting the website's customer support, but her calls and emails went unanswered.
Based on the case study, which of the following Consumer Right can be exercised by her.
Right to be Heard
Right to consumer education
Right to choose
Right to seek redressal
Chapter: [0.042] Issues of the Environment
Which of the following helps to reduce prejudice and builds up mutual confidence between two persons?
Empathy
Persuasion
Dialogue
Ethics
Chapter: [0.040999999999999995] Public Relations
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Identify which of the following concept is NOT required to avoid excessive consumption?
Reduce
Reuse
Refuse
Remember
Chapter: [0.042] Issues of the Environment
The following passage is excerpted from the book ‘MARKETING’:
| “The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.” |
Based on the information provided in the passage, which of the following statement describes Marketing-
Marketing is beneficial for both buyers and sellers.
Marketing focuses on short term maximisation of profit.
Marketing works on the principle of Caveat emptor.
Marketing begins after the goods are produced.
Chapter: [0.011000000000000001] Markets and Marketing
Distinguish between Apprenticeship training and Internship training.
Chapter: [0.032] Recruitment, Selection and Training
Distinguish between Advertising and Sales promotion.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Justify the following sentence for or against and give a reason:
The function of Human Resource Management is advisory in nature.
Chapter: [0.031] Importance of Human Resource
Justify the following sentence for or against and give a reason:
Interview provides an opportunity to improve, a potential employee's experience and skills.
Chapter: [0.032] Recruitment, Selection and Training
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Chapter: [0.012] Marketing Mix - 4 P’S
State and explain any two types of markets on the basis of Nature of Transactions.
Chapter: [0.011000000000000001] Markets and Marketing
How will Income and Expenditure account benefit a non-trading sports organisation?
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
Explain the concept of The Dual Aspect Principle.
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Name and give examples of any two types of Overheads.
Chapter: [0.024] Fundamental Concept of Cost
List any two functions of the central bank.
Chapter: [0.023] Banking and Bank Transactions
Dr. Seema is a reputed senior surgeon who believes in training her junior doctors in the actual operation theatre itself. Identify and explain the method of training undertaken by Dr. Seema. Discuss any two methods of training.
Chapter: [0.032] Recruitment, Selection and Training
Name and explain how Human Resource Management helps to improve the quality of work life of its employees.
Chapter: [0.031] Importance of Human Resource
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How is Receipts & Payments Account different from Income & Expenditure Account?
Chapter: [0.022000000000000002] Principles of Financial Accounting and Reporting
Study the picture below and explain any two of its functions.
Chapter: [0.023] Banking and Bank Transactions
Name and explain the scope of Public Relations with reference to any two stakeholders who create an impact on the business organisation.
Chapter: [0.040999999999999995] Public Relations [0.040999999999999995] Public Relations
Explain any two stages of marketing.
Chapter: [0.011000000000000001] Markets and Marketing
Write a short note on the five beliefs of environmental ethics.
Chapter: [0.042] Issues of the Environment
Describe cost on the basis of behaviour.
Chapter: [0.024] Fundamental Concept of Cost
Identify the picture below and explain its features.
Chapter: [0.011000000000000001] Markets and Marketing
What do you mean by the term sales?
Chapter: [0.013999999999999999] Sales and the Selling Process
Explain any two methods of selling.
Chapter: [0.013999999999999999] Sales and the Selling Process
Explain Institutional advertising by stating an example of it.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Explain Concept advertising by stating an example of it.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Chapter: [0.012] Marketing Mix - 4 P’S
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Chapter: [0.012] Marketing Mix - 4 P’S
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Chapter: [0.013000000000000001] Advertising and Brand Promotion
Write any five fundamental duties of a citizen.
Chapter: [0.042] Issues of the Environment
Define the term GAAP.
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
Explain the need for GAAP for accounting.
Chapter: [0.021] Generally Accepted Accounting Principles (GAAP)
|
CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Chapter: [0.012] Marketing Mix - 4 P’S
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CISCE previous year question papers ICSE Class 10 Commercial Applications with solutions 2024 - 2025
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