Question

______ bridges the gap between advertising and personal selling.

Options

• Sales

• Promotion

• Advertisement

• Sponsorship

Answer 1

Sales bridges the gap between advertising and personal selling.

Explanation:

Sales promotion bridges the gap between advertising and personal selling. Sales promotions include short-term incentives like discounts, coupons, contests, and samples designed to stimulate immediate sales. They complement advertising by providing an immediate call to action and support personal selling by offering tangible incentives to encourage purchases. This integrated approach helps create a cohesive marketing strategy that drives consumer interest and sales.