Question

Advertising is ______ than personal selling.

Options

• Less costly

• More costly

• Equivalent

• None of these

Answer 1

Advertising is less costly than personal selling.

Explanation:

Advertising is generally less costly than personal selling. While personal selling involves direct interaction with customers and often requires significant time and resources for each potential sale, advertising can reach a large audience at a lower cost per individual. Advertising leverages various media channels to disseminate messages widely and efficiently, making it a more cost-effective approach for reaching a broad audience compared to the personalized and labour-intensive nature of personal selling.