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Define Or Explain the Selling Cost. - Economics

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Question

Define or Explain the Selling Cost.

Solution

Selling Cost.

Selling cost refers to the expenditure incurred to increase sale of the product. It is expenditure on advertisement in newspaper, T.V. , Radio, Internet, Mobile, Salary of Salesman etc. It’s aim is to increase sale. It is the feature of monopolistic competition.

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2014-2015 (October)

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Observe the table and answer the question:

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Selling cost -


PASSAGE

In India, markets for automobiles, cement, steel, aluminium, etc, are the examples of oligopolistic market. In all these markets, there are few firms for each particular product. Duopoly is a special case of oligopoly, in which there are exactly two sellers. Under duopoly, it is assumed that the product sold by the two firms is homogeneous and there is no substitute for it. Examples where two companies control a large proportion of a market are: (i) Pepsi and Coca-Cola in the soft drink market; (ii) Airbus and Boeing in the commercial large jet aircraft market.

Operating systems for smart phones and computers provide excellent examples of oligopolies in big tech. Apple iOS and Google Android dominate smart phone operating systems. Computer operating systems are overshadowed by Apple and Microsoft Windows.

  1. Give examples of oligopolistic market in India (1 mark)
  2. Explain the concept of duopoly with a suitable example from the passage (1 mark)
  3. Express your personal opinion based on the above information (2 marks)

In which one of the following types of markets are Average Revenue curve and Market Demand curve the same?


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