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प्रश्न
Explain the objectives of promotional activities.
उत्तर
Promotional activities are concerned with communicating with the consumer. The objectives of promotional activities can either be focused on the short-term (such as, an increase in sales next month) or in the longer term (such as, to improve the image of the business). Promotional objectives include:
- To improve consumer awareness of a product, especially in case of new products.
- To remind consumers of the existence of a product and its unique qualities.
- To increase sales by attracting new consumers to the product.
- To demonstrate superior qualities of a product compared to competitors.
- To correct misleading reports about the product.
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संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Which function of management helps in increasing sales?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
What is meant by sales promotion?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
What is sales promotion?
