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Define promotion. - Business Studies

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Question

Define promotion.

Definition

Solution

  1. Promotion refers to the movement of an employee from a lower-level position to a higher-level position, carrying higher responsibilities, facilities, status and pay. For example, the vacant post of General Manager can be filled by promoting a branch manager to the position of General Manager.
  2. Any employee's advancement to a higher position entails an increase in rank and responsibilities. Promotion is used to motivate employees who continually demonstrate improved performance levels. Promotion typically entails a rise in an employee's compensation, prestige, and responsibility.
  3. Promotion has intrinsic motivating value since it increases an employee's authority, influence, and position within an organisation. 
    • Promotion is a vertical shifting of employees.
    • It helps to improve the motivation, loyalty and satisfaction level of employees.
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2013-2014 (March) Set 1
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