Advertisements
Advertisements
The following passage is excerpted from the book ‘MARKETING’:
| “The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.” |
Based on the information provided in the passage, which of the following statement describes Marketing-
Concept: Types of Markets
State and explain any two types of markets on the basis of Nature of Transactions.
Concept: Types of Markets
Identify the picture below and explain its features.
Concept: Types of Markets
Marketing uses ______.
Concept: Concept of Marketing Mix
State any two advantages of cost-plus pricing strategy.
Concept: Price - Pricing Strategies
"Packaging is a silent salesman." Give five reasons to justify.
Concept: Product Mix - Packaging
|
CASE STUDY British car maker MG has confirmed the launch of a new affordable Electric Vehicle (EV) in India in the first half of 2023. The brand also revealed that this newly developed EV will come with an affordable price tag of around Rs 7-8 lakh. Although the firm has not yet disclosed the details of the EV's body style, this new pure-electric offering will most probably compete against the Tata Nexon EV. Besides this the MG's upcoming EV will utilise a new platform and could offer a sub-300 km of travel range on a single charge. MG Motor has also announced that it will invest in nurturing young talents through its initiatives like the MG Nurture program. The carmaker plans to collaborate with 50 institutes through the program to train one lakh students on the latest technologies regarding EVs. Electric cars produce zero exhaust emissions, which means they do not emit any harmful exhaust gases into the air. This can benefit the environment as exhaust gases can negatively impact various health conditions and also have an impact on climate change. EVs are more efficient, and that combined with the electricity cost is cheaper than filling petrol or diesel for your travel requirements. Using renewable energy sources can make the use of EVs more eco-friendly They mainly reduce noise levels which are hazardous to human health. |
With reference to the case study answer the following questions:
- In which stage of product life cycle can Electric Vehicles be placed? Explain this stage briefly.
- Which type of training can be undertaken by MG Motors to train its employees? Briefly explain.
- Explain the effects of pollution on human health.
Concept: Marketing Mix - Product Mix
Which stage of Product Life Cycle has a greater emphasis on customer service?
Concept: Product Life Cycle (PLC)
Which pricing strategy involves charging according to their competitors?
Concept: Price - Pricing Strategies
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Concept: Product Life Cycle (PLC)
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Concept: Price - Pricing Strategies
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Concept: Price - Pricing Strategies
|
CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Concept: Concept of Marketing Mix
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
Concept: Advertising and Brand Promotion
Which of the following is not a method of Brand Promotion?
Concept: Advertising and Brand Promotion
Distinguish between Advertising and Publicity.
Concept: Objectives of Advertising
Write any five advantages of Advertising to Consumers.
Concept: Advertising and Brand Promotion
Pioneer advertising is also known as ______.
Concept: Types of Advertising
Identify which of this is NOT the advantage of Advertising to the consumers.
Concept: Advantages of Advertising
Which is a very old medium of advertising?
Concept: Advertising Media
