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What is personal selling? - Commercial Applications

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What is personal selling?

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Solution

Personal selling is a direct form of marketing communication in which a salesperson interacts one-on-one with potential buyers to promote and sell products or services. This interaction can occur face-to-face, over the phone, or via digital communication channels. The key aspect of personal selling is its personalized approach, which allows for tailored communication and the ability to address individual customer needs and concerns in real-time.

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Concept of Personal Selling
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Chapter 4: Sales and Selling Process - EXERCISES [Page 73]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 4 Sales and Selling Process
EXERCISES | Q 1. a | Page 73
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