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Questions
Give two features of salesmanship.
State the characteristics of salesmanship.
Solution
The main features of personal selling are as follows:
- Personal selling involves a salesman's personal communication and skill of persuading people to buy a product or service.
- It relies on oral messages only.
- It implies contact with a limited number of people.
- Personal selling is a two-way process. It is flexible in the sense that a salesman can clarify the doubts and reply to the objections raised by customers on the spot.
RELATED QUESTIONS
What is meant by 'Personal Selling'?
Ice-creams, medicines, newspaper, stationary items are the examples of which. type of goods?
Which of the following statement is incorrect about personal selling?
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Which of the following is not a main objective of personal selling?
The process of direct communication between the sales person and a prospect is called ______.
Personal selling is the most ______ method.
______ is selective, flexible and is the skill of persuading people.
Why is personal selling considered selective in nature?
What is personal selling?
