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Question
Which of the following statement is incorrect about personal selling?
Options
It is a direct face to face dialogue that involves an interactive relationship between the seller and buyer.
It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
It allows a sales-person to develop personal relationship with the prospective customers.
In this it is possible to take a direct feedback from the customer and to adopt the presentation according to the needs of the prospects.
Solution
It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
Explanation:
The other three are valid aspects of personal selling.
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