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Question
The process of direct communication between the sales person and a prospect is called ______.
Options
Direct marketing
Personal selling
Advertising
None of these
Solution
The process of direct communication between the sales person and a prospect is called Personal selling.
Explanation:
Personal selling is the process of direct communication between a salesperson and a prospect. It involves face-to-face interaction, where the salesperson provides information, answers questions, and persuades the prospect to make a purchase. Personal selling is characterized by its direct and interactive nature, allowing for immediate feedback and relationship building.
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RELATED QUESTIONS
Which of the following statement is incorrect about personal selling?
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Which of the following is not a main objective of personal selling?
Personal selling is the most ______ method.
The traditional name for personal selling is ______.
______ is selective, flexible and is the skill of persuading people.
Define salesmanship.
Why is personal selling considered selective in nature?
Give two features of salesmanship.
What is personal selling?
